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SEO Copywriting 101

As a freelance copywriter with a lovely little website, I’m often asked to write search engine optimised website copy for my clients. The fact is, plain and simple website copywriting – however good it...

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Joe Vitale and The Power of Hypnotic Writing

Lately, I’ve been reading a book called “Hypnotic Writing”, by none other than copywriting legend Joe Vitale. Now, I’ve been writing sales letters and website content for years, but I’m a firm believer...

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